This week, Bowlero Corp.—the parent company of the Professional Bowlers Association (PBA)—announced its partnership with vegan brand Lightlife Foods which will result in the addition of an all-vegan Lightlife Plant-Based Burger on the menu of more than 100 Bowlero and Bowlmor Lanes across the country. “After reviewing the brands available to us in the plant-based burger space, we made the easy decision to choose the Lightlife Burger because it delivers great taste and is made with simple, recognizable ingredients,” Steve Bartek, Vice President of Food and Beverage at Bowlero Corp., said. “Consumers want more plant-based food options when dining at Bowlero and we’re able to deliver from our partnership with Lightlife.”
Lightlife is also Bowlero’s official plant-based food partner and will sponsor the 2020 Go Bowling! PBA Tour Fall Swing, which includes the PBA League Elias Cup and the Storm PBA World Series of Bowling XI. “The PBA is thrilled to be back on the lanes to complete our 2020 season with support from our partners at Lightlife,” Colie Edison, CEO of the PBA and Chief Customer Officer of Bowlero Corp., said. “The partnership with Lightlife will not only add to the delightful guest experience at our Bowlero Corp. centers but will contribute to the growth and expansion of the PBA Tour as well.”
Lightlife previously partnered with a number of professional sports teams, including NFL teams Chicago Bears and the Los Angeles Rams.
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