In 2021, ice cream brand Ben & Jerry’s will launch a new vegan flavor, Change the Whirled, in partnership with football star and vegan racial justice advocate Colin Kaepernick. The new flavor is a permanent addition to Ben & Jerry’s growing vegan line and features a caramel sunflower butter base—an innovation the ice cream company launched last January—that is loaded with fudge chips, graham cracker swirls, and chocolate cookie swirls.“I’m honored to partner with Ben & Jerry’s on Change the Whirled,” Kaepernick said. “Their commitment to challenging the anti-Black roots of policing in the United States demonstrates a material concern for the wellbeing of Black and Brown communities. My hope is that this partnership will amplify calls to defund and abolish the police and to invest in futures that can make us safer, healthier, and truly free.”
Fighting for change
A portion of the vegan flavor’s sales will be donated to Know Your Rights Camp, a racial justice organization Kaepernick founded in 2016 in Oakland, CA to advance the liberation and well-being of Black and Brown communities. “Colin Kaepernick and his Know Your Rights Camp is the perfect partner for Ben & Jerry’s to continue to advance our work on issues of racial justice,” Ben & Jerry’s CEO Matthew McCarthy said. “Ben & Jerry’s is proud to diversify our flavor portfolio by honoring Kaepernick with a full-time flavor. We deeply respect how Colin uses his voice to protest racism, white supremacy, and police violence through the belief that ‘love is at the root of our resistance.’ We have tremendous hope in what we can accomplish together.”
Change the Whirled will be available in US scoops shops and in pints for a suggested retail price of $4.99 to $5.99. To expand the reach of the charitable flavor, Ben & Jerry’s will also offer it in the United Kingdom, Germany, Switzerland and the Netherlands.
Love the plant-based lifestyle as much as we do?
Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!