This week, vegan brand Miyoko’s Creamery and animal-rights group In Defense of Animals (IDA) launched a holiday giveaway as a way of showing appreciation to people who choose vegan cheese over dairy. The campaign will award one winner a $500 gift card (the estimated value of a year’s worth of vegan cheese). To enter, participants—United States residents over the age of 18—must like IDA’s post about the campaign on Instagram, tag a friend, and follow both IDA (@ida_international) and Miyoko’s Creamery (@miyokoscreamery) on Instagram. For additional entries, participants can share IDA’s post in their Instagram stories and tag both IDA and Miyoko’s.

 
 
 
 
 
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A post shared by In Defense of Animals (@ida_international)

“The dairy industry is notoriously cruel and unsustainable, so we’re thrilled to have partnered with Miyoko’s Creamery to help spread some cruelty-free love this holiday season with a giveaway of plant-based dairy products that are sure to please even the biggest skeptics,” Julie Massa, Wild Animal Project Manager at IDA, said. “These plant-based alternatives are the future of a sustainable food system, and prove we can have our cheese and eat it too without causing harm.”

Miyoko’s Creamery offers a variety of nut-based cheese wheels, spreads, and butters, along with a new line of cheeses and butters made from allergen-friendly oats, potatoes, and legumes. “Miyoko’s Creamery is thrilled to team up with In Defense of Animals to make the holiday season merry and bright for animal advocates and cheese-lovers alike,” Miyoko Schinner, founder of Miyoko’s Creamery, said. 

Entries must be received by December 14 at 12:00pm PST and a winner will be announced on December 15.

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