Vegan NBA stars JaVale McGee, Chris Paul, and DeAndre Jordan have joined forces to form a new band called The Beyond Boys, in partnership with vegan meat company Beyond Meat. The musical trio released a music video for its first track, “12 Days of Christmas,” this week to promote plant-based foods during the holiday season.
“Getting into the holiday spirit, I thought it would be fun to put a twist on a classic Christmas hit featuring some of my favorite Beyond Meat products,” said McGee, who produced the track. “I hope everyone enjoys the new song in the same way I enjoyed producing it and is inspired to try more plant-based eats this holiday season.”
Beyond’s athlete ambassadors
In 2019, McGee, Paul, and Jordan were part of a group of 14 professional athletes who joined Beyond Meat as investors and ambassadors. Since then, the athletes have appeared in a number of Beyond Meat campaigns. In July 2019, Jordan helped promote the launch of the Beyond Breakfast Sandwich at Dunkin’ by making a personal appearance at a location in New York City.
This summer, Beyond Meat partnered with Social Change Fund (SCF)—a nonprofit founded by Paul and fellow NBA stars Dwayne Wade and Carmelo Anthony, along with Black industry executives—to support its goal of fighting systemic racism through initiatives tied to social justice, education, and health equity.