United Kingdom-based convenience chain Greggs recently introduced vegan-labeled paper packaging to help staff differentiate between its vegan and non-vegan bakery options. The new pastry bags feature a handy guide on the back that shows the distinctive patterns in the pastry designs of Greggs’ vegan sausage rolls and steak bakes. This helps staff ensure they are serving customers the correct options and give customers more peace of mind. Last year, the chain debuted a vegan version of its popular sausage roll—which features 96 layers of puff pastry surrounding a Quorn-based vegan sausage—at 950 stores in the UK and quickly expanded to all 1,950 locations. It became the company’s fastest-selling product, helping to boost its profits. Earlier this year, Greggs launched a number of new vegan options, including a vegan steak bake and glazed doughnuts, and recently teased that vegan chicken might be next.
Greggs’ Makes Ordering Vegan Options Easier with New Packaging
The British chain incorporates a handy guide on the back of its paper pastry bags to help its staff ensure they are serving customers the vegan version of its products.
March 13, 2020