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Serena Willams’ Spring Fashion Line Focuses on Vegan Leather

“I feel like a lot of things are being killed and we’re not saving the earth,” Williams said about the inspiration behind her new S by Serena collection. 


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Tennis star Serena Williams recently unveiled the S by Serena Spring 2020 collection, the newest addition to her eponymously named fashion line. Williams spoke to Essence about the inspiration behind the new collection, which features a variety of animal prints and pieces made with vegan leather. “I was thinking of some of my favorite places to travel, which ultimately when I thought about it, was Africa. That’s where I got the giraffe print from,” Williams said. “And then also the vegan leather because I feel like a lot of things are being killed and we’re not saving the earth. We can all just do one small thing and help out so that was also a lot of our inspiration.” While Williams—who adopted a plant-based diet in 2012—is known for her prolific tennis career, the athlete also attended a school for fashion design and launched the Serena fashion brand with 100 pieces in 2018.

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