The vegan Chuckie Egg (a Cadbury Creme Egg-style Easter treat) has sold one vegan egg every 30 seconds since they launched on January 22 at United Kingdom retailer Holland & Barrett. The chocolate eggs—which feature a dark chocolate shell filled with white and yellow fondant—are made by vegan brand Mummy Meagz, founded by coffee shop owner Meagan Boyle. “We’re delighted that the UK loves our Chuckie Eggs as much as we do, and that someone is enjoying one of our delicious creations every half a minute,” Boyle said. “With more than 600,000 people now following a plant-based diet in the UK, demand for products that give vegans what they really want will continue to grow. They also help to pique interest in veganism and cast aside a few outdated assumptions, especially that vegan food doesn’t taste good.” The vegan eggs have been selling so quickly that Holland & Barrett has had trouble keeping them in stock. “Our kitchen team has been busy keeping up with demand, because I’m adamant that no one should miss out on the sweet things in life,” Boyle said. The Chuckie Eggs should become available again online and in stores on March 13.

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