Vegan brand Partake Foods recently debuted a line of soft-baked cookies in three flavors: Triple Chocolate, Cookie Butter, and Chocolate Chip. Founded in 2016, Partake specializes in allergen-free cookies that founder, and former Coca-Cola executive, Denise Woodard created for her now five-year-old daughter. After leaving her job at Coca-Cola in 2017, Woodard sold cookies out of her car before a $1 million investment from Marcy Venture Partners (MVP), a venture capital firm co-founded by musician Jay-Z, helped boost Partake to a new level. “We received a great deal of press around the MVP investment, in fact, the announcement went viral,” Woodard told VegNews. “It definitely helped to grow our brand awareness and drive e-commerce sales. It also accelerated existing discussions with retailers.”
The new soft-baked cookies ($4.99 per box)—along with Partake’s existing line of crunchy cookies—are available through the company’s website and at retailers such as Sprouts, The Fresh Market, and Whole Foods Market (in the Northeast region).