On July 20, fast-food chain KFC will launch vegan Beyond Fried Chicken nuggets at more than 50 Southern California locations in Los Angeles, San Diego, Orange County, and surrounding areas. The nuggets (starting at $6.99 plus tax)—made specially for the chain by El Segundo-based Beyond Meat—will be available in a six- and 12-piece combo meal that includes Secret Recipe Fries and a drink, or as a 12-piece à la carte option with a choice of dipping sauce (the Sweet N Tangy is vegan-friendly). Beyond Fried Chicken will be available in Southern California while supplies last and customers can find their nearest location serving the vegan option using the “Beyond Fried Chicken” locator on Beyond Meat’s website.
“I’ve said it before: despite many imitations, the flavor of Kentucky Fried Chicken is one that has never been replicated, until Beyond Fried Chicken,” KFC US Chief of Marketing Andrea Zahumensky said. “We know the East Coast loved it, so we thought we’d give those on the West Coast a chance to tell us what they think in an exclusive sneak peek.”
This launch marks an expanded test of the Beyond Fried Chicken which KFC launched at a single Atlanta location for one day in August 2019—where it sold out in less than five hours. In February, KFC expanded the test to 70 locations in Charlotte, NC, Nashville, TN, and surrounding areas.
“We are thrilled to continue our partnership with KFC and bring Beyond Fried Chicken to Southern California,” Beyond Meat Founder and CEO Ethan Brown said. “KFC is a true category leader and we are proud to be their partner of choice as they make delicious plant-based chicken more accessible to consumers.”
KFC has not yet announced a national launch of the vegan chicken option.
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