Procter & Gamble-owned deodorant brand Secret is now cruelty-free. The brand recently joined the Global Beauty Without Bunnies program, an initiative run by animal-rights group People for the Ethical Treatment of Animals (PETA) that includes member brands that do not test on animals. Secret will be changing its packaging and website to reflect PETA’s cruelty-free certification. Parent company Procter & Gamble has collaborated with PETA in recent years to help end cosmetic animal testing worldwide and is working with PETA scientists to develop non-animal testing models. 

“As a pioneer in animal-testing alternatives, we are thrilled to add Secret to the list of Procter & Gamble brands that are part of PETA’s Global Beauty Without Bunnies program,” said Kelly Vanasse, Senior Vice President and Chief Communications Officer, Procter & Gamble Global Beauty, Grooming and Health Care. “Being cruelty-free is important for Secret. It provides people with the assurance they’ve come to rely on when choosing their personal-care products.”

Last year, Procter & Gamble-owned hair care brand Herbal Essences also joined the Global Beauty Without Bunnies program with its commitment to never test on animals companywide, including in China.