This week, Colorado-based startup Planterra Foods announced a three-year partnership with NFL team the Denver Broncos, which makes its vegan brand OZO the official “Plant-Based Food Choice of the Denver Broncos.” In June, Planeterra—a subsidiary of Brazilian meat giant JBS, the largest meat seller in the world—launched its first pea protein-based vegan meat line OZO in two formats: burger and two flavors of grounds at Albertsons and Safeway in 12 states and offers its products through its own ecommerce website. “We are thrilled to partner with Colorado-based Planterra Foods and their OZO brand of plant-based proteins,” Brady Kellogg, Denver Broncos Senior Vice President of Corporate Partnerships, said. “Broncos fans and consumers overall are seeking more choices, and we are fortunate to be able to align with a local company committed to offering healthy and sustainable options without sacrificing on taste.”

Through the partnership, Planterra will advertise its OZO brand at Empower Field at Mile High, work on an upcoming “Homegate Sweepstakes,” and offer fans curbside plant-based burgers through its OZO van—which is also making stops in Denver and Boulder during the winter months. “At Planterra Foods, our goal is to provide delicious, clean, and nutritious plant-based protein choices for everyone to experience, from vegans to flexitarians to meat-eaters. With our Colorado roots and focus on sourcing the heart of our products locally, it was very natural for us to team up with the Denver Broncos as we also share similar values in striving for excellence across the board,” Planterra CEO Darcey Macken said. “We are thrilled for OZO to be the newest Hometown Partner of the Denver Broncos and can’t wait for sports fans to taste what Planterra Foods is all about.”

The Broncos play their first game of the season tonight against the Tennessee Titans.