On March 10, beauty brand e.l.f Cosmetics and fast-food chain Chipotle will launch a vegan make up set inspired by the fast-food chain’s customizable menu. The limited-edition collection features an eyeshadow palette ($16) inspired by Chipotle’s vegan ingredients, including white rice, brown rice, pinto beans, black beans, sofritas, fajitas, mild salsa, green salsa, hot salsa, corn salsa, guacamole, and lettuce. Every palette purchase also comes with a free side of chips through an offer from Chipotle. The set also features a red salsa-tinted Make It Hot lip gloss ($8); a makeup bag that looks just like Chipotle’s brown takeout bag ($18); and an avocado makeup blending sponge set ($10) complete with a mini sponge pit.
“There is nothing tastier or prettier than the combination of burritos and makeup,” Kory Marchisotto, e.l.f. Beauty’s Chief Marketing Officer, said. “We have long admired Chipotle and we are thrilled to come together to do things that neither one of us have done before. We share the same renegade spirit and are both committed to bringing the best ingredients to our consumers at extraordinary prices.”
Vegan makeup on the menu
In conjunction with the launch of e.l.f.’s vegan makeup set on March 10, Chipotle will offer the Eyes. Chips. Face. Bowl, a beauty-inspired all-vegan entrée curated by RuPaul Drag Race contestants Trixie Mattel and Kim Chi. Available through March 17, the bowl represents the first time that Chipotle has collaborated on a menu item with another consumer brand and features white rice, pinto beans, roasted chili-corn salsa, tomatillo-red salsa, guacamole, and lettuce, and comes with a side of chips. “Superfoods are a superpower,” Marchisotto said. “We love the Eyes. Chips. Face. Bowl and how it nourishes the body, ignites the taste buds, and invigorates the soul.”
To celebrate the collaboration, Mattel will host Chi on her YouTube channel on March 10 where the pair will use the e.l.f. x Chipotle collection to give each other makeovers. On TikTok, e.l.f. is remixing its iconic track “Eyes. Lips. Face. (e.l.f.)” to “Eyes.Chips.Face” to celebrate the Chipotle collaboration.
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