Vegan brand Oatly recently partnered with a number of Major League Baseball (MLB) teams to bring its dairy-free soft serve to sports stadiums. Thus far, the company has announced two stadiums that will be serving its oat milk-based soft serve in vanilla and chocolate flavors: Wrigley Field in Chicago, IL (home of the Chicago Cubs) and Globe Life Field in Arlington, TX (home of the Texas Rangers). Most concessions at Wrigley Field began offering Oatly’s vegan soft serve on April 1 (opening day).
At Globe Life Field, two locations will offer the vegan soft serve: Going Going Green on the lower concourse level and Karbach Skyporch on the upper concourse level. Here, Oatly plans to increase its brand presence as the Official Sustainability Partner of the Texas Rangers which will add Oatly branding in various areas of the stadium. “From bringing in the new Oatly Soft Serve for fans to enjoy on game day to collaborating with us on their sustainability initiatives at Globe Life Field to putting up a massive oat milk carton in the outfield skyline, the Rangers are leading the sustainability movement within the gameday experience,” Mike Messersmith, Oatly North American President, said. “More and more, people are choosing to eat more plant-based, even at the ballpark,” he says. “Globe Life Field is a great place to make that choice, and we’re excited for Rangers fans to try Oatly in a whole new way with our soft serve.”
Oatly’s soft serve will be available for $8 and served in a cup.
MLB goes plant-based
In addition to Oatly’s soft serve, Globe Life Field offers baseball fans a fully vegan cart. Launched in 2016 by vegan organization Veggie Happy, the cart offers vegan burgers, nachos, hot dogs, jerky, chili, wraps, salads, and fresh-cut fruit. In 2017, Target Field in Minneapolis (home of the Minnesota Twins) began serving vegan brats made by local vegan shop The Herbivorous Butcher. In 2018, MLB stadiums across the country got a plant-based makeover thanks to foodservice provider Aramark which added several new vegan and vegetarian options at PNC Park in Pittsburgh, PA, Citizen Bank Park in Philadelphia, Citi Field in New York City, NY, and Rogers Centre in Ontario.
Now, many MLB stadiums serve vegan options courtesy of brand partnerships with Beyond Meat, Impossible Foods, Lightlife, and Field Roast, including the famed Dodgers Stadium in Los Angeles where Beyond Burger and Beyond Dodger Dogs are available throughout the park.