Coffee-Mate to Launch New Vegan Oat Milk Creamer at Target

In April, Coffee-Mate will debut its new vegan Original Oat Milk creamer under its Natural Bliss line at Target, with other retailers expected to follow. The new creamer is naturally sweet with a toasty flavor that has notes of cereal and grain.  “As plant-based continues to grow in popularity, we’ll continue to explore new ways to introduce delicious, dairy-free creamer options,” a spokesperson for Natural Bliss told VegNews. In 2017, Coffee-Mate launched its first vegan creamer line exclusively at Target with four flavors: Vanilla Almond Milk, Caramel Almond Milk, Hazelnut Almond Milk, and Sweet Crème Coconut Milk. In 2019, the brand expanded its vegan options to include Half & Half creamers made from almond milk and coconut cream in Vanilla and Unsweetened flavors. This year, Coffee-Mate also added a Cashew Milk creamer to its vegan line-up, which is made primarily with cashew milk but features a hint of almonds for a nutty flavor.