General Mills Lowers Sugar

General Mills will reduce the amount of sugar in the cereals it markets to children, the company announced December 9. It aims for all cereal advertised to kids under age 12, such as Trix, Cocoa Puffs, and Lucky Charms, to contain single-digit grams of sugar per serving. There is no specific timeline for when this will occur, but updated products will start to appear in 2010. Other food companies, including Post and Kellogs, recently took steps to make their cereals healthier by reducing sugar and increasing vitamins and fiber. The Rudd Center for Food Policy and Obesity reported in October that kid-friendly cereals are usually the least healthy cereals money can buy.