Girlie Girl Army Goes Live

Meet Chloé Jo Berman, whose life took a turn for the fabulous when she discovered her latent passion for animal rights. “It was literally instantaneous,” Berman says of her decision to make over her career when she went vegan. Berman has always used her seductive quality to draw attention to her causes, and is the first to admit that “people are titillated by things that are sexy. I mean look at Skinny Bitch-she made veganism sexy, she made it commercial, and that’s kind of what I’ve done with my newsletter.” The newsletter to which she refers is entitled “The Girlie Girl Army: Your Guide to Glamazon Living,” which goes out to 15,000 subscribers across the United States. “The way that I’m getting all this interest and mainstream press is, ‘Here’s a great place to get the best couture deals and the best new lipstick,’ and there’ll be a link about factory farming.” Sneaky? Maybe. Effective? Yes. Sure, Berman knows that her readers are picking up on her not-entirely-subtle animal agenda. “As I’ve become more involved and more political, so has the newsletter evolved. I’ve definitely gotten at least 30 to 40 vegan converts just from my newsletter,” she says.

Is veg just another fad that the masses will pick up and then cast aside? In her exuberant-yet-level-headed way Berman says, “I don’t care why they’re doing it so long as they do it, period. But I think it’s very difficult to be a part of this movement and not come in contact with some sort of footage or some sort of literature that makes you think twice and come at things from a moral-scruples perspective. It’s hard not to have your heart moved at some stage in your process.” According to Berman’s upcoming work schedule, people’s hearts are being moved in record numbers, and they want more. She’s working on her forthcoming television show, talking with an agent about a book deal, and recently launched her web empire, girliegirlarmy.com. Add to that already-impressive résumé her latest title: that of Event Coordinator for Farm Sanctuary. With a life packed full of fabulous, animal-friendly gigs, Berman is well on her way to veganizing each and every facet of mainstream media.