On Wednesday, the Humane Society of the United States (HSUS) announced its nationwide launch of Humane Choice dog food. The new brand is cruelty-free, USDA-certified organic, and meets the adult dog food nutritional levels determined by the Association of American Feed Control Officials. Humane Choice doesn’t contain wheat, wheat gluten, corn, artificial flavoring, or ingredients produced by genetic engineering. The dog food is now available at PETCO.com, and will soon be carried by select PETCO locations and various Whole Foods locations in New York and New Jersey. HSUS will apply six percent of the wholesale cost of the dog food toward animal veterinary care, rescue, and undercover investigations.