Lucky Animals Ad Campaign

The School of Visual Arts (SVA), located in New York City, has launched an ad campaign showcasing the plight of animals, all of whom have parts that are considered lucky. The animals featured are a turkey and its wishbone, a horse and its horseshoe, and a rabbit and its rabbit foot. Each of the poster ads touch on both the histories and personalities of the animals, and explains how they are exploited by humans. They all conclude with the message: “Don’t depend on luck. Create Your Own Future.” Though the ads were originally designed as recruitment posters for the school, telling students they shouldn’t depend on luck when choosing an art school, Creative Director Frank Anselmo says, “the concept naturally supports animals,” and the ads inherently question the use of animals for consumption.