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Pam Anderson Designs New Line

Pamela Anderson co-designs cruelty-free clothing line.


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While technically she earned her fame for not wearing any clothes, all that’s about to change. Baywatch beauty Pamela Anderson is currently co-designing a collection of casual clothing alongside Richie Rich, founder of the fashion label Heatherette. Their joint effort, a brand called Muse, is set for release this summer. As an outspoken vegetarian and eco-activist, Anderson has admitted on several occasions that she actually prefers to be in the nude—and she’s got the barely clad PETA posters to prove it! But that’s not stopping her from coming up with a line of all the SoCal essentials: hooded tops, skirts, and swimwear. Our favorite part? All of it is free of leather and fur.

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#145 2026 The Wellness Issue
#145 2026 The Wellness Issue
#145 2026 The Wellness Issue

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