The Cornucopia Institute, a public interest group, asked the US Department of Agriculture (USDA) to examine if retail-giant Target is misrepresenting its products as organic. The group said a Target newspaper ad advertised Silk soymilk with an organic label, but the soymilk cartons in its store were properly labeled and did not make this claim. The USDA says it will evaluate the complaint to see if an investigation is necessary. The USDA has specific criteria for products that use the term “organic,” and it received 160 complaints in the last year relating to “organic” products that potentially misrepresented themselves to consumers.