In celebration of its four-year anniversary, vegan brand Thrive Causemetics donated $25 million worth of beauty products to help women in need. Karissa Bodnar founded the brand in 2015 inside of her Seattle apartment with the mission of creating cruelty-free beauty products that empower all women. This idea led to what is now the company’s “Beauty with a Purpose” program where a charitable donation is made with every product sold. “Everyone who purchases a product becomes part of our mission to give back—and after four years of building a compassionate community, we are setting a precedent for beauty companies that give back,” Bodnar said. “We are proud to partner with incredible organizations across the country to bring the power of beauty to every woman, no matter what challenges they face.” The brand will distribute the in-kind donation to 50 non-profit organizations that work to empower women struggling with abuse, homelessness, and cancer. “We are very excited about our partnership with Thrive Causemetics,” Marty Hartman, Executive Director of donation recipient Mary’s Place, said. “Women experiencing homelessness often feel invisible and worthless. We’re grateful to Thrive for bringing hope and for helping our women regain their self-confidence and thrive.” Last year, Thrive Causemetics donated $250,000 to help the animal and human victims of the California wildfires.

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