Vegan Chain Veggie Grill Opens Its First NYC Location

On December 13, vegan chain Veggie Grill will open its first location in New York City in the Flatiron district of Manhattan. The new 2,000-square-foot location will feature a similar menu to its 36 other outposts, including its signature dishes VG Beyond Burger, Santa Fe Crispy Chickin’ sandwich, Rustic Farm Bowl, and the Mediterranean Supergreens Salad, along with a seasonal menu that changes four times per year. “We are thrilled to bring handcrafted 100-percent plant-based food to New Yorkers that share our beliefs around making food matter more,” Veggie Grill CEO Steve Heeley said. “We can’t wait to share our chef-inspired dishes with this great city as we continue our East Coast expansion delivering affordable and delicious plant-based meals to conscious consumers.” To celebrate its NYC location, Veggie Grill will donate all profits from opening day to nonprofit GrowNYC—a community-oriented organization focused on promoting urban gardening and access to fruit and vegetables. In 2016, the vegan chain raised $22 million to fund its expansion outside of the West Coast with the aim of opening a total of 50 locations by the end of 2020.