Vegan Chocolate Blackout Cake Debuts at Whole Foods

A new line of vegan cakes and cupcakes are now available at select locations of Whole Foods Market, Safeway, Sprouts and Natural Grocers. The line is made by California-based baking collective Rubicon and features a double-layer Vegan Chocolate Blackout Cake with chocolate frosting and filling; a Vegan Vanilla Cake; and cupcake versions of the two cake flavors—all made with vegan sugar. Founded in 1993, Rubicon provides jobs for individuals with barriers to employment (such as those with disabilities or criminal records, and spent one year developing the new product line. “One of our core values as a company is ‘delight,’ and we are proud to share that with millions of people who choose to eat a plant-based diet, in addition to those that don’t,” Rubicon Bakers president Andrew Stoloff said. “Our new vegan product line features natural chocolate and vanilla flavors, and is decadent, rich and ready to be enjoyed by all types of eaters.”