In a move that caters to the growing demand for plant-based options, vegan brands Daring Foods and Tindle Foods are making significant strides in the US market. Daring has introduced a line of innovative frozen entrée meals, while Tindle marks its retail debut. Meanwhile, UK-based VFC is expanding its product range with “naked” unbreaded vegan chicken offerings.
Daring’s new frozen entrée range includes a collaboration with Fly by Jing, resulting in the Daring x Fly by Jing Fried Rice Plant Chicken Bowl. This exclusive Target product combines spicy fried rice with Daring’s Original Plant Chicken Pieces. Other offerings include Spicy Fajita, Teriyaki, Harvest, and Penne Primavera Plant Chicken Bowls.
“We’ve always been on a mission to transform the category by offering delicious plant-based options that embrace diverse tastes and dietary preferences. Our latest frozen entrée bowls represent a significant step forward in redefining plant-based cuisine while staying true to our commitment to authenticity and simplicity,” Ross Mackay, CEO of Daring Foods, said.
Singapore-based Tindle is also entering the US retail scene, following its success in foodservice. Tindle’s plant-based chicken patties, wings, and nuggets are now available in Giant Eagle stores across Pennsylvania, Ohio, and Indiana, online via FreshDirect in New York City, and in select California stores.
“We’re thrilled to announce our retail debut with established and like-minded partners all over the country, including grocers like Giant Eagle that share our strong commitment to sustainability and building a healthier planet for future generations,” JJ Kass, SVP at Tindle Foods, said about the launch.
VFC, an acronym for “Vegan Fried Chicken” and known for its Southern-fried coated vegan chicken, is introducing two new products in the UK at Morrisons: Chick*n Mince and Chick*n Breasts. These products aim to replicate the taste and texture of conventional chicken, offering high protein content and reduced saturated fat.
“Our vegan chicken mince is a game-changer in the world of plant-based cuisine. We’re proud to offer a product that matches the taste and texture of conventional chicken mince, whilst providing exceptional nutritional value,” VFC Co-founder Adam Lyons commented on the mince.
VFC has also been expanding its presence in the US and UK markets, focusing on health-conscious consumers. “Expanding our product portfolio into uncoated products not only allows us to appeal to incremental meal occasions in the week, but also aligns with our mission of sparing chickens’ lives by featuring our products in more mealtimes,” Alison Reilly, VFC’s Head of Marketing, said, emphasizing the importance of health in their strategy.