A new social media campaign designed to highlight the benefits of dairy milk while poke at the credibility of almond milk launched this week. Organized by the Milk Processor Education Program—an industry trade group—the “Get Real” initiative is an effort to combat the growing skepticism and decreased consumption of dairy milk. Facebook, Twitter and other social media outlets will be flooded with positive endorsements of cow’s milk as well as claims that almond milk, which has skyrocketed in popularity in recent years, is inferior to dairy milk. A recent study indicates that dairy milk consumption is down 33 percent since 1970.
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