In a recent feature by media outlet Foodnavigator-USA, Silicon Valley-based cultured meat company Memphis Meats revealed its plans to bring cultured meatballs to store shelves by 2021. Memphis Meats uses a small amount of cells from a cow to grow muscle and fat tissue in a bioreactor, and the company says that bringing down production costs will make its products affordable to consumers soon. “We’re decoupling the notion of meat from the animal,” Memphis Meats senior scientist Eric Schulze says. “We’re making meat, but we don’t need to feed, breed, or slaughter animals.” The company has already received over $3 million in funding, and recently launched a crowdfunding campaign—which is currently approaching $100,000 and is supported by over 1,200 backers—as a way to demonstrate that consumers are interested in alternatives to farmed animal meat. In a multi-pronged effort to make cultured—or, as the company prefers to call it, “clean”—meat approachable to consumers, Memphis Meats is the focus of the upcoming documentary Meat the Future, which follows the company on its journey to make raising animals for slaughter unthinkable.