French company Danone plans to discontinue its liquid milk brands in India, citing that the dairy products are not performing well. “In order to maximize growth opportunities,” a Danone representative told media outlet FoodIngredientsFirst, “we are continuously analyzing our portfolio and sharpening our focus to accelerate investments on the best-performing categories and products.” While the company will continue to sell products made with dairy in India, it will discontinue its liquid “fresh” and “UHT” (or ultra-high temperature) milk products across the country. Last year, Danone acquired WhiteWave Foods—parent company of plant-based brands Silk, Vega, So Delicious, and Alpro—for 12.5 billion. Newly formed DanoneWave allocated $60 million in capital to expand Silk’s Virginia production facility to capitalize on the booming plant-based dairy industry, which is predicted to reach $35 billion by 2024.
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