Fast-casual chain Chipotle Mexican Grill added quinoa this week to its New York City test kitchen. The high-protein plant-based option is part of a series of innovations new CEO Brian Niccol—who formerly helmed Taco Bell—plans to launch. “The quinoa is made with red and gold quinoa tossed with a little citrus juice, cumin, and freshly chopped cilantro,” Chipotle representative Chris Arnold told Business Insider. “We are recommending that [it is] added to a salad or in place of rice in another entrée.” In 2013, the chain debuted its vegan “Sofritas”—braised Hodo Soy tofu in a spicy tomato sauce—in San Francisco before expanding the offering nationwide. The addition of quinoa to nationwide menus will be based on consumer interest at Chipotle’s test kitchen.
The VegNews Mega Birthday Sale ends July 31 at midnight! Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine—at a special birthday price. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!