The inaugural Good Food Conference—the world’s first global forum to discuss the downfall of animal agriculture—will take place next month in California. The sold-out event is co-hosted by food advocacy group The Good Food Institute (GFI) and Mark Post, MD, the innovator who debuted the first clean-meat burger (made from a small number of animal cells in a laboratory setting) five years ago. The event will facilitate discussion about accelerating the commercialization of both plant-based and clean meat and will be attended by innovators, scientists, inventors, entrepreneurs, and policymakers. Some of the anticipated attendees include former Secretary of Agriculture Ann Veneman; the founders of Impossible Foods and Memphis Meats; and representatives from the United States Department of Agriculture (USDA)—Kraft Heinz, Kellogg’s, and Tyson Ventures (the investment arm of meat giant Tyson Foods). “We’re gathering the pioneers of a new meat revolution that could solve some of the world’s biggest problems, from climate change to antibiotic resistance,” GFI Executive Director Bruce Friedrich said. “We have the technology and the will, and now through collaboration and knowledge-pooling, we are accelerating this transformation. We’re building a new food system, and the future of meat is insanely bright.”