Today, vegan company Beyond Meat set the terms of its Initial Public Offering (IPO)—led by investment companies J.P. Morgan, Goldman Sachs, and Credit Suisse—with the Securities and Exchange Commission (SEC). The company will offer 8,750,000 shares (sold on NASDAQ under the ticker “BYND”) of common stock that it expects will be priced between $19 to $21 per share. Should the Beyond Meat’s shares be priced at the top of this range, the company’s market value will be $1.2 billion. Beyond Meat aims to raise at least $175 million in gross proceeds from the IPO that it will use to expand its manufacturing capacity, finance research and development, and increase its sales and marketing strategies. Current shareholders in Beyond Meat will not sell their shares in the offering. The company launched its game-changing Beyond Burger at one Whole Foods Market location in Colorado in 2016 and has since sold more than 25 million vegan burgers worldwide. Earlier this month, Beyond Meat filed documentation with the SEC which included a heartfelt letter from CEO Ethan Brown. “It is with gratitude that we now offer the consumer the opportunity to become an owner in the company they helped build, bite by bite,” Brown wrote. “We hope investors join us as we seek to become the first generation of humans to separate meat from animals, unlocking the next era in the American story of innovation, disruption, and growth.” The Beyond Meat management team is currently shopping its shares to investors during a “roadshow” period. The final price of the public shares will be determined after the roadshow and shares will be available for purchase by the public as early as the first week of May.

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