By the end of May, vegan Beyond Burger will be available in retail outlets across Canada. Beyond Meat’s popular vegan patty—the manufacturer’s suggested retail price of which is CAD$7.49 to $7.99 (USD$5.57 to $5.95)—will be sold in the meat section at participating retailers, including Co-op Food Stores, Fresh Street Market, IGA, Loblaw, Longos, Metro, Save On Foods, Sobeys, and Whole Foods Market. Last summer, Beyond Burger entered the Canadian market via 925 locations of fast-food chain A&W across Canada, where it sold 90,000 plant-based burgers within 72 hours. “On the heels of our successful launch with A&W that introduced Canadians to the delicious taste of the Beyond Burger, retail is the natural next step for our brand,” Beyond Meat Founder and CEO Ethan Brown said. “We couldn’t be more excited that just in time for the summer barbecue season, Canadians can now enjoy our burgers at home with friends and family, while receiving the added health and environmental benefits of plant-based meat.” Beyond Meat is in its final stages of becoming a publicly traded company on NASDAQ and expects to have a market value of $1.2 billion after its stocks become available to the public in early May.
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