New York-based Tribeca Film Festival recently selected film series “Wu-Tang in Space Eating Impossible Sliders” as a finalist for its Tribeca X award. The series first debuted as a promotional campaign for White Castle’s Impossible Sliders—a vegan-friendly option the fast-food chain added to all of its locations in September 2018. The four-part series features Wu-Tang members Ghostface Killah and the GZA eating Impossible Sliders on a spaceship while RZA’s disembodied voice guides them through the universe and prompts them to answer questions from earthlings—which were pre-recorded during a marketing campaign that coincided with the burger’s launch. The show also features various guests, including a cartoon dolphin and Impossible Foods CEO Pat Brown, and humorous vignettes about topics such as the possibility of life on Mars. Last week, White Castle switched the patties in its Impossible Sliders to the updated “Impossible 2.0” burgers, which Impossible Foods unveiled at the International Consumer Electronics Show in Las Vegas in January. “As a 98-year-old family-owned business, White Castle has a number of milestones that are very important to us,” White Castle Vice President Jamie Richardson said. “But the launch of the Impossible Slider is particularly special because of the immediate impact it had. Adding this burger made from plants has been a huge leap in establishing White Castle as a slider provider for all tastes and preferences. Now that we’ve accomplished what many thought was impossible, we can’t wait to see how customers respond to an even juicier, beefier, and tastier version.” The Wu-Tang series will be screened alongside other entrants at this year’s Tribeca Film Festival (which starts on April 24) and can be viewed online through the Impossible Foods website.
Wu-Tang’s Series About White Castle’s Impossible Sliders Chosen as Tribeca Film Festival Finalist
The iconic musicians created the quirky, galactic-themed series to promote White Castle’s wildly popular, vegan-friendly sliders.
April 15, 2019