Today, restaurant chain Tim Hortons added Beyond Meat’s vegan breakfast sausage to the menu of nearly 4,000 locations across Canada. In mid-May, Tim Hortons introduced the Beyond Breakfast Sausage to its menu at select locations to determine demand for the plant-based patty. “Canadians are hungry to try our breakfast sandwiches made with Beyond Meat’s 100-percent plant-based sausage patty,” Mike Hancock, Chief Operations Officer at Tim Hortons, said. “We’ve listened to our guests and are excited to be able to offer three delicious breakfast sandwiches that vegans, vegetarians, flexitarians, and meat lovers can feel good about.” Customers across Canada can now order the vegetarian Beyond Meat Breakfast Sandwich and Beyond Meat Farmers Breakfast Wrap, and a fully plant-based Beyond Meat Vegan Sandwich. “We’re excited to introduce the Beyond Breakfast Sausage patty at Tim Hortons as a protein-packed breakfast solution,” Beyond Meat CEO Ethan Brown said. “For busy Canadians on the go, our Beyond Breakfast Sausage not only tastes great, but comes with the added environmental benefits of plant-based protein.” Beyond Meat entered the Canadian restaurant sector last summer with the debut of the Beyond Burger at A&W Canada, where it sold 90,000 plant-based burgers in 72 hours.
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