Vegan chain Plant Power Fast Food (PPFF) has seen an increase in gross sales by 438 percent from 2016 to 2018, according to the company’s co-CEO Zach Vouga. “We’re seeing that consumers are really excited about a 100-percent plant-based brand, one with an authentic commitment to health and sustainability and a vision that extends beyond the traditional bottom line.” In 2016, PPFF opened its flagship location in San Diego serving plant-based versions of American classics, including “The Big Zac”—a vegan Big Mac copycat named after Vouga. PPFF now boasts five locations along the California coastline, opening its most recent outpost on June 30 in Long Beach to record sales. “While traditional fast-food restaurants deliver the taste, cost, and convenience factor that their customers enjoy, the majority of mainstream brands have failed to adequately address the evolving needs of consumers who are looking for healthier, more humane, and environmentally sustainable options,” PPFF co-CEO Jeffrey Harris said. “We’re excited to be able to offer something radically different to customers who are hungry for real change.” PPFF is currently aiming to raise $7 million in a Series A investment round that closes in September. Last year, Saudi Arabia’s vegan Prince Khaled Alwaleed bin Talal announced his partnership with PPFF and intends to open a location of the vegan eatery in the Middle East by 2020.