Starting August 5, vegan products from The Meatless Farm Co. will appear on the shelves of 450 Whole Foods Markets nationwide. Whole Foods will offer the brand’s meat-free quarter-pound burger patties ($5.99 for a pack of two) and its meat-free ground beef ($7.99 per 14-ounce pack). The United Kingdom-based company spent two years developing its vegan ground beef and burgers, which it launched at 600 Sainsbury’s supermarkets across the UK in 2018. “It’s an exciting time to introduce The Meatless Farm Co. to our US shoppers, as plant-based is without a doubt one of the most innovative categories in retail, and gaining more and more traction with consumers,” Parker Brody, Global Grocery Category Merchant for Whole Foods Market, said. “We know Meatless Farm’s products will resonate with our U.S. shoppers, many of whom come to Whole Foods Market looking for new, delicious products that meet not only their food preferences, but also those of their friends and family.” The Meatless Farm Co. established its United States headquarters in New York City and plans to open production and distribution facilities in the US by 2020 to support its expansion. “The response to our products in the UK, Europe, the UAE, and Canada has been phenomenal, so it’s only natural that we’re moving into the USA where the alternative meat category is moving so quickly,” The Meatless Farm Co. CEO Robert Woodall said. “As plant-based alternatives become increasingly mainstream, we’re on a mission to educate the world-wide market on the benefits to them and the environment.”
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