For the month of February, vegan brand Arctic Fox Hair Color will donate all of its online sales each week to organizations working to better the lives of animals. During the first week, Arctic Fox will extend its contribution—which is currently at 25 percent of its proceeds—to the International Fund for Animal Welfare (IFAW) to aid its rescue of wildlife from the bushfires that have burned over 26 million acres of Australia since June, killing an estimated one billion animals. During the second and third weeks, the brand will donate to Friends of the Australian Koala Foundation (a major non-profit working to save koalas and their habitats) and Center for Disaster Philanthropy’s Global Recovery Fund (which is working with human and animal victims affected by the devastating fires). During the last week of February, Arctic Fox will donate sales to Animal Place, a United States-based organization that rescues animals from factory farming in an effort to illustrate that animals are suffering globally, whether at the hands of climate change-fueled disasters in Australia or the animal-agriculture industry at large. “Acquiring a business strategy that’s a force for greater good is a gain for your company, your employees, and those—human and non-human—that are in need,” Arctic Fox Founder and CEO Edward Bae said. “It is incredibly humbling to know that we have the support of so many that choose our products because we give back to animals. Doing our part by donating is a leading factor of our company mission, and for the month of February, our main focus.” Arctic Fox is also encouraging people to donate to these organizations directly.

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