French dairy company Bel Group is currently developing dairy-free options for each of its core brands, which include Babybel, The Laughing Cow, and more. The company aims to launch plant-based mini Babybel cheeses in the United States next year, along with a fully plant-based subsidiary brand internationally in the coming months.
“For the past year, we have been accelerating the [Bel] Group’s transformation, with the conviction that a responsible and profitable growth is possible: an enlightened ‘capitalism’ that is moving from a logic of balance of power to a logic of value sharing, beyond any major stakes,” Bel Group’s Executive Vice President Cécile Béliot told Food Dive. “This is what guides all the [Bel] Group’s actions today.”
While further details about the new vegan products are not yet available, a spokesperson for Bel Group told VegNews that the company is diversifying its offerings to meet changing consumer demands guided by a mission to provide healthy and responsible foods for all. The move comes after Bel Group’s acquisition of French startup All in Foods, which produces plant-based products under the Nature & Moi brand.
Earlier this week, Bel Group announced that it would launch a plant-based version of its Boursin cheese spread in Garlic & Herbs flavor on Amazon Fresh by the end of October—a product that was developed with the help of iconic vegan brand Follow Your Heart.
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