California-based brand Nutiva launched its Vegan Ghee—a plant-based alternative to the South Asian culinary staple—at retailers nationwide. While traditional ghee consists of clarified dairy butter, Nutiva’s vegan version features steam-refined coconut oil, organic avocado oil, organic vegan ghee flavor (derived from a proprietary blend of sunflower and naturally fermented plants) and organic turmeric extract. Similar to its dairy-based counterpart, Nutiva’s vegan ghee is designed for high-cooking temperatures of up to 450ºF and can be used as a spread, for baking, in sauces, for grilling, and more.
Vegan Ghee joins Nutiva’s diverse product portfolio of body care products, plant protein powders, and culinary oils. “Organic culinary oils have been a staple within our portfolio since we launched our first coconut oil in 2002,” Nutiva CEO Steven Naccarato said. “With the launch of our new Organic Vegan Ghee, we’re extending into a new space and are looking forward to bringing a clean, plant-based alternative to the market as a swap for the beloved dairy-based culinary oil.”
The new vegan ghee is available in a 14-ounce glass jar with a suggested retail price of $13.99 at Sprouts Farmers Market, Wegmans, Thrive Market, and on Nutivia’s website, with additional retailers to follow. Nutiva’s vegan ghee is also available in a bulk 29-ounce tub on Amazon for $24.99.
Love the plant-based lifestyle as much as we do?
Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!