United Kingdom-based vegan brand The Meatless Farm Co. reported its sales had increased by 149 percent in the last year. Market research compared the vegan brand’s sales for the 12 weeks leading up to January 25, 2020 to the same time period in 2019. Meatless Farm spent two years developing its vegan ground beef and burgers, which it launched at 600 Sainsbury’s supermarkets across the UK in 2018 before expanding its product line to Whole Foods Markets across the United States in August 2019. “More and more people are looking to reduce the amount of meat they eat, both for health and environmental reasons, and Meatless Farm is at the forefront of this change,” Meatless Farm Founder Morten Toft Bech said. “Whether you are vegan, vegetarian, or flexitarian, our range is suited to those who want to improve their eating habits, while still enjoying food that their meat-eating friends or family would recognize.” In April, Meatless Farm plans to expand its product line into the breakfast category with vegan sausage links and patties.