By the end of this month, vegan JUST Egg will be available at more than 17,000 points of retail distribution in the United States—representing a 40-percent increase in its retail footprint, its largest retail expansion to date. The mung bean-based egg replacer first launched in the retail sector in April 2019 at Whole Foods Markets and Sprouts Farmers Markets and quickly expanded to a variety of retailers, including select Walmart, Safeway, and Kroger locations.
The new expansion will place 12-ounce packs of JUST Egg at more than 1,900 Walmart locations; 900 Food Lion stores in the Mid-Atlantic and Southeastern US; and 170 Giant stores in Delaware, Maryland, Pennsylvania, Virginia, and Washington, DC. JUST’s newest folded format—an omelette-like variation of JUST Egg—will expand to 1,000 Kroger and Kroger-owned stores such as Ralphs, Fred Meyer, QFC, Fry’s, and Mariano’s; 1,000 Albertsons and Safeway stores in Arizona, California, Colorado, and Washington; Jewel-Osco stores in the Greater Chicago area; Randalls and Tom Thumb in Texas; and 160 Acme stores in Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania.
“Bringing JUST Egg to thousands of additional cities and towns across America is a proud moment for our team,” Josh Tetrick, CEO of Eat Just (formerly JUST), said. “Knowing it’s now available at the grocery store just a few miles from where I grew up in Birmingham, Alabama is particularly exciting for me. Our products are quickly becoming part of the breakfast ritual for families across the country and we look forward to sharing JUST Egg with millions more in the months and years ahead.”
Not only is JUST Egg now more accessible due to its widespread expansion, the company lowered the price of its vegan egg replacer by 35 percent earlier this year—making it more price-competitive with its animal-derived counterpart. Last month, Eat Just celebrated a milestone of selling the vegan equivalent of 50 million chicken eggs.