Grocery chain Trader Joe’s will be launching two new vegan dips this year, according to the company executives. On a recent episode of the “Inside Trader Joe’s” podcast titled “Trader Joe’s Seeds the Conversation About Plants and Plant-Based Products,” Trader Joe’s insiders revealed that in 2021, the chain will be launching vegan tzatziki dip (which is typically made with dairy-based yogurt) and vegan caramelized onion dip. “Within [the tasting] panel, I want to say everyone agreed that they actually tasted better or the same as the full dairy versions,” said Amy Gaston-Morales, category manager of Deli, Frozen Meat, Seafood, Meatless, and Fresh Beverage at Trader Joe’s.
Vegan evolution at Trader Joe’s
During the podcast episode, co-host and Trader Joe’s Vice President of Marketing Matt Sloan explained that demand for vegan food is booming. “I remember the time when if you put the word ‘vegan’ on a package, it could actually hurt its sales,” Sloan said. “But maybe in the last five years, and certainly more intensely in the last couple of years, we’ve seen this tremendous increase in customer interest for plant-based foods.”
The new dips will join an existing (and growing) array of vegan versions of dairy-based products at Trader Joe’s, including Cheddar Style Slices and Mozzarella Style Shreds vegan cheeses, refrigerated meal Vegan Mac and Cheese, Vegan Ranch Dip, Cheese-less Cheesecakes, Non Dairy Mint & Chip Bon Bons, and more.