This week, new dairy-free creamer brand Honest to Goodness began rolling out its products on Amazon, Fresh Direct, and select retailers. The brand offers three flavors of almond milk-based vegan creamers made with simple ingredients: Madagascan Vanilla Bean (a blend of real vanilla beans from Madagascar), Unsweetened Madagascan Vanilla, and Himalayan Salted Caramel (made with salt sourced from the Himalayas). The new creamers are available in 16-ounce packs for $3.99 or as a Global Variety Pack (three cartons) for $12 on Amazon.
Honest to Goodness—which is a B Corporation, meaning it meets the highest standards of ethical and environmental business practices—was developed by food and beverage giant Danone with the mission of supporting local economies through employment opportunities, ethical ingredient sourcing and environmental initiatives. “In creating Honest to Goodness, we were passionate about developing a unique plant-based creamer that tastes delicious, and also gives back to the planet and regions where we source our ingredients,” Olivia Sanchez, Vice President of Marketing for Coffee Creamers at Danone North America, said. “We are on a mission to bring goodness to your coffee cup, and when you sip our globally-inspired flavors, know that we are committed to making a measurable, positive impact in the communities where our high-quality ingredients are grown.”
Danone partnered with EARTHDAY.ORG’s The Canopy Project in Madagascar, where it is planting thousands of trees to support the project’s mission of stabilizing landscape erosion, increasing groundwater retention, and offsetting carbon emissions, while creating job opportunities. “We partner with like-minded brands and companies to bring environmental and societal impact at scale to remote communities and villages where ingredients are commonly sourced, and where the people and the planet deserve care and dedication,” David Van Siclen, EARTHDAY.ORG Business Development Manager, said. “Every acre planted through this program will not only help restore degraded forests but aim to provide meaningful income to local Madagascar families.”
Danone’s dairy-free shift
In 2016, Danone acquired WhiteWave Foods—the parent company of vegan brands Silk, So Delicious, Vega, and Alpro—in a $12.5 billion deal. Since then, the previously dairy-heavy company has been launching vegan versions of its existing dairy products. In 2018, the Paris-based company added almond milk-based vegan yogurt line Good Plants under its popular Light & Fit brand in four, low-sugar flavors: Lemon Meringue, Chocolate Coconut, Strawberry, and Vanilla. In 2019, Danone also added a coconut milk-based version of its popular Oikos yogurt.
In February, Danone acquired iconic vegan brand Earth Island—the company behind Vegenaise maker Follow Your Heart—for an undisclosed amount to support its goal of increasing its global plant-based sales to $6 billion by 2025.