There are plenty of reasons to catch Billie Eilish’s Hit Me Hard and Soft tour. The music is the main one, of course—but there’s also the atmosphere, the shared experience with thousands of fellow fans, and, last but not least, the vegan food.
You can always count on Eilish, who hasn’t eaten animal products since the age of 12, to make sure there are enough vegan options at her shows. In July 2025, when she performed at London’s O2 Arena for six nights, she convinced the entire venue to go completely plant-based for the duration of her stay.
Dennis DaSilva and Sam Johnston | UBS Arena
At her upcoming New York shows at the UBS Arena, fans can expect an abundance of plant-based choices once again. In fact, all of the concession stands at the arena will be serving a 100 percent plant-based menu in honor of Eilish’s performances. Fans can expect to choose from specially created options like the Billie Burrito, “The Greatest” Nachos, “Bad Guy” Dog, “The Diner” Burger, and “Birds of a Feather” Tenders and Fries.
One of the singer’s favorite New York vegan restaurants, Le Botaniste, will also be serving signature dishes like Pasta Bolo (quinoa fusilli with bolognese sauce), Spicy Chili Sin Carne, Autumn Pasta Bowl, and the Vegan Bolognese Bowl.
Billie Eilish’s passion for plant-based living
The UBS Arena is not the only major venue to accommodate Eilish’s request for more plant-based food.
At the end of last year, when Eilish performed at the Kia Forum in Inglewood, CA, the entire venue’s concession stands went meatless, offering fans vegan hot dogs, Cinnaholic cinnamon rolls, and Impossible Burgers. As well as Le Botaniste, other vendors offering plant-based options inside the arena include Mighty Quinn’s BBQ, Oh La La, Philly Pretzel Factory Pretzels, Shah’s Halal, Doughology, and Burgerology.
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The singer, a lifelong animal lover, also cares deeply about the environment. Along with encouraging tour venues to expand their plant-based menus, she hosts eco-villages at each of her performances. In partnership with Reverb, these interactive spaces help fans connect with environmental nonprofits and learn more about the tour’s commitment to sustainability.
Eilish is equally dedicated to helping fans live more sustainably outside the venues. Last year, she teamed up with Google Maps to help fans find vegan-friendly restaurants in every tour city.
Apple Music
“I am so excited to see you all at my shows over the coming months, and for us to work together in reducing our collective footprint when it comes to transportation and what we eat,” Eilish said in a statement to The Keyword at the time.
“Every action matters, no matter how big or small, and together we can truly begin to heal our beautiful planet,” she added. “Thanks to Google Maps, everyone will have easy access to resources that will help you make great sustainable choices when you come to my shows.”
In New York, Eilish recommends fans check out spots like Jerrell’s BETR BRGR, Vegan On the Fly, Spicy Moon, and Orchard Grocer before heading to the show.
For more plant-based stories like this, read:
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Charlotte is a VegNews editor and writer based in sunny Southsea on England's southern coast.
