Company Ends Animal Tests

Recently, Japanese company Ito En, the world’s largest supplier of green tea, announced that it’s ending product testing on animals. According to People for the Ethical Treatment of Animals (PETA), Ito En is Japan’s first major consumer-products manufacturer to eliminate unnecessary testing on animals. The company has chosen not to disclose the specific laboratory tests used to corroborate its health claims about its teas. Ito En reached its decision after two years of discussions with PETA, which has also convinced beverage providers such as PepsiCo, Ocean Spray, and Coca-Cola to drop testing on animals. Ito En is Japan’s number-one selling green-tea drink and annually grosses $3 billion in sales worldwide.