On September 15, actor Mena Massoud—who played the leading roles in Disney’s live-animation remake of classic cartoon Aladdin—will launch vegan cookbook and travel guide Evolving Vegan: Deliciously Diverse Recipes from North America’s Best Plant-Based Eateries. The book is based on Massoud’s travels across North America to highlight the best plant-based chefs and restaurants, and will include 80 global recipes and helpful tips for lifelong and transitioning vegans. In 2018, Massoud founded his brand Evolving Vegan, which aims to introduce people to plant-based living and help them evolve towards the vegan lifestyle at their own pace. The brand started with an IGTV series travel series featuring Massoud’s road trip across North America, along with an online community and apparel line.
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