Last Friday, A-list actress and animal-right activist Ginnifer Goodwin submitted a letter to the Federal Trade Commission (FTC), urging the FTC to make the California Milk Advisory Board (CMAB) drop its “Happy Cows” campaign. “Happy Cows” uses bucolic imagery to portray the milk industry. Goodwin writes that these images misrepresent the realities of the lives of dairy cows, and their treatment would be considered a felony if applied to dogs and cats. Goodwin, who currently stars in HBO’s Big Love, wrote on behalf of PETA, which has lodged a formal complaint against CMAB.