New Vegan Food Truck

The first organic, vegan food truck in New Jersey opens in Hoboken on Valentine’s Day.


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On Valentine’s Day, Hoboken, NJ, residents can hit the streets for the debut of The Cinnamon Snail, an organic, vegan food truck. Founder Adam Sobel also owns Certified Orgasmic, a vegan catering company, and teaches raw-food classes. His menu provides local, organic, and unprocessed foods and offers macrobiotic, raw, and gluten-free options. Sunday’s fare includes hemp seed crusted tofu with spicy French mustard dressing over white truffle mashed potatoes, and smoky Portabello carpaccio on semolina bread with kalamata olive tapenade. The first 100 customers to visit the food truck on its opening day will get a free vegan doughnut. The Cinnamon Snail will serve weekday breakfast and lunch.

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