Pop-Tarts are an American favorite—more than 76 million Americans ate Kellogg’s iconic toaster pastry in 2020 alone. While it’s easy to head to the store and grab your go-to flavor (fun fact: the unfrosted varieties—Blueberry, Brown Sugar Cinnamon, and Strawberry—are vegan), you can also make your own from scratch. That’s Taylor Swift’s preferred method, anyway.
In May 2025, the pop icon made headlines for baking homemade Pop-Tarts as a gift for her boyfriend, Kansas City Chiefs tight end Travis Kelce. Before a photoshoot with American Eagle, she reportedly sent him a box of strawberry, raspberry, and blueberry Pop-Tarts, along with a handwritten note: “Have a great shoot,” according to fan account @TayvisHaze on X.
Swift’s has a history of gifting homemade Pop-Tarts. In 2024, Kansas City Chiefs coach Andy Reid told NFL on NBC, “She likes to cook, so she made the offensive linemen these homemade Pop-Tarts. She knew right where to go.”
@TayvisHaze
Why Taylor (and you) might prefer homemade Pop-Tarts
We don’t know exactly what Swift puts in her Pop-Tarts, but they’re likely healthier than the store-bought kind, which are often loaded with preservatives, sugar, and artificial flavors. Making your own lets you control the ingredients, dial back the sugar (if you so wish), and experiment with add-ins like fruit, nuts, or dark chocolate.
But the biggest reason Swift makes her own Pop-Tarts is that she seems to simply enjoy it. She’s been known to bake for friends, including Channing Tatum, who once told The Tonight Show Starring Jimmy Fallon, “She’ll make you dinner and whip it up no problem. Like homemade Pop-Tarts. Warm Pop-Tarts. I’m like, ‘Did you just make these? How are these warm?’”
Katy Perry has also praised Swift’s baking skills. “I couldn’t believe [her home-baked goods] weren’t store-bought,” she told SiriusXM in 2019. “She just makes them on a whim, and she’s such a good baker.”
Food Network
Channel your inner Taylor Swift with these album-inspired vegan Pop-Tart recipes
Ready to bake like Taylor? We’ve put together a few of our favorite vegan Pop-Tart recipes—each inspired by one of her iconic album eras.
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The Banana Diaries
1For ‘Taylor Swift (Debut),’ it has to be sugary brown cinnamon
With hits like “Tim McGraw” and “Teardrops on My Guitar,” Taylor Swift’s debut album channeled sunshine, cowboy boots, and a heartfelt country aesthetic. That’s why we think a cozy, classic flavor like brown sugar cinnamon is the perfect match for this era—warm, nostalgic, and just sweet enough.
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Miyoko’s
2‘Fearless’ is raspberry and vanilla through and through
Fearless is known for its fairytale themes and princess-like charm—especially in the “Love Story” music video. A light, sweet, and pretty recipe feels just right for this dreamy era. Think soft flavors and golden hues, just like in this recipe for vegan raspberry vanilla Pop-Tarts.
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Gutsy Baker
3‘Speak Now’ is blueberry, because it’s purple, of course
Both the original and Taylor’s Version covers of Speak Now feature Swift in a bold, purple dress—so naturally, we had to pair it with an equally bold and vibrant flavor. This blueberry Pop-Tart recipe from Gutsy Baker brings the perfect pop of purple (and delicious fruity flavor) for the era.
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Hayls Kitchen
4‘Red’ is red velvet. Enough said.
Do we even need to explain this one? An album called Red practically demands a rich, red Pop-Tart. No questions asked. Indulge in this vibrant vegan recipe while belting out “We Are Never Ever Getting Back Together.”
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Hannah Kaminsky
5‘1989’ has to be fruity and fun
1989 is one of Swift’s most fun and undeniably pop albums (looking at you, “Shake It Off”), so it calls for something equally playful—a bright pink, fruity, super-sized Pop-Tart that’s as bold and joyful as the music itself.
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The Pretty Bee
6‘Reputation’ is gloriously rich and dark chocolate
With Reputation, things took a darker turn for Swift. Packed with snakes, revenge, and fierce anthems like “Look What You Made Me Do” and “I Did Something Bad,” this era demands something bold. A rich, dark, and deliciously indulgent chocolate Pop-Tart is the only fitting match.
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A Pinch of Parsley
7‘Lover’ is fruity and sweet with added sprinkles
With Lover, things turn sugary sweet again. This fun, upbeat, pastel-hued album calls for a classic strawberry Pop-Tart—and don’t forget the extra sprinkles to match the glittery joy of tracks like “You Need to Calm Down” and “London Boy.”
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Le Petit Eats
8‘Folklore’ is all about fall flavors
Folklore brings earthy, cottagecore vibes to the forefront. This era calls for enjoying a warm maple pumpkin Pop-Tart while snuggled in your favorite old cardigan, surrounded by autumn leaves and soft melodies.
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Nourishing Amy
9‘Evermore’ brings more autumnal ingredients, like apples and walnuts
Sister to Folklore, Swift’s Evermore album is another wistful, soft classic. A comforting blend of apples, walnuts, and cinnamon capture the warm, nostalgic essence of this album perfectly.
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Lucy and Lentils
10For ‘Midnights,’ sticky, sweet, dark blackberry jam is the only choice
Midnights brings a dreamy, introspective vibe, filled with late-night reflections. For this era, a dark, sweet Pop-Tart with blackberry jam hits just the right notes.
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The Little Blog of Vegan
11Oreos fit ‘The Tortured Poets Department’ aesthetic
With The Tortured Poets Department, we return to a moody, reflective energy filled with raw emotion. For this era, a vegan Oreo Pop-Tart is the perfect match. Not only is it rich and dark, but it also complements the album’s black-and-white aesthetic.
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@turnipvegan
12The orange hues of pineapple and tamarind fit the glitz and glam of ‘The Life of a Showgirl’
With the release of The Life of a Showgirl in 2025, Swift entered a new era of glamour and rhinestones. We think the vibrant flavors of orange-hued tamarind filling, sweet-and-tart pineapple frosting, and lemon-lime zest are the perfect way to honor her 12th studio album.
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Charlotte is a VegNews editor and writer based in sunny Southsea on England's southern coast.
