New Yorkers who call hotlines within the City of New York—including 311, the Department of Education, and the Department of Transportation—are now presented with a message that promotes a plant-based diet to treat illness. “Hi. I’m Brooklyn Borough President Eric L. Adams. Are you struggling with diabetes, high blood pressure, heart disease, or obesity?” the recording states. “The new Plant-Based Lifestyle Medicine Program at Bellevue Hospital may be the answer. Their expert team can help you adopt a plant-based diet, which has been shown to treat, and in some cases even reverse, your condition. It did for me, and it can help you too.” Adams—who adopted a plant-based diet in 2016 and reversed his crippling symptoms of type 2 diabetes—directs callers to dial (347) 507-3695 to learn more about the $400,000 program plant-based medicine which he spearheaded in partnership with NYC Health earlier this year. The Brooklyn Borough President has transformed New York City with a number of initiatives during his term, including supporting a policy that now requires a vegan lunch option in all 1,200 NYC public schools. Currently, Adams is promoting two separate initiatives: the Jumpstart Your Health 10-Day Brooklyn Challenge that promotes veganism to Brooklynites and the Clergy Healthy Lifestyle Challenge, a 12-week program to educate the city’s clergy members about the benefits of plant-based foods.