Social media platform Pinterest revealed that searches for meatless Christmas meals have increased by 53 percent this year. The platform named vegetarian and vegan dishes a winning category in the Pinterest 2018 UK Food + Drink Awards and identified dishes such as vegan sausage casserole, mushroom Wellington, and chai spice biscuit cake as its top trending searches. Other category winners—selected from the top-pinned shortlist by BBC Good Food and Pinterest UK’s editorial team—included toast toppings and Indian cuisine. Meatless meals have consistently been highlighted as a growing trend for Pinterest in recent years. Previously, the company predicted that the biggest trend for 2017 would be jackfruit, due to a 420 percent increase in pins related to the trending meat replacement. Last year, Pinterest also identified vegan desserts as one of its major trends, citing an increase of 329 percent in pins related to the topic.

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